@weareeffedigital share their tips on how to build an effective brand strategy that will leave your competitors by the wayside!
BRAND STRATEGY IS best defined as the method you intend to build, shape, and develop your brand’s voice 🗣 It’s how you articulate what your brand aspires to be, the purpose it serves, and how you communicate that message to the world at large. It’s a regimented plan for business success 🤝
“One of the most important points we stress during our one-to-one digital coaching program is to explain, in depth, what your brand strategy should be. With a series of questions, we can determine how best to position your business and identify what your brand proposition and values are…
❓WHY ARE YOU DOING THIS? The best way to do this is to identify your mission, vision, and values, by answering some fundamental questions:
- Why does your company exist
- What does your company do
- How & why you do it the way you do?
🔍RESEARCH: Our advice to you is to be smart, do some research and let other brands’ successful strategies inspire you and learn from their failures to avoid making the same mistakes
🎯 TARGET AUDIENCE: Ask yourself who you are doing this for? Or more simply, who is going to use your service? Get yourself a pen and paper; picture and describe who your ideal customer will be.
🗣STATEMENT: Bring together the answers to the questions you initially asked yourself, about your vision, mission, and values and then trim it until you have something punchy enough to gain your user’s attention. Ultimately, this will say in a few words, who you are and why you are different.
Click on the article above for the full feature found in Issue 17!
@weareeffedigital is a full-service digital marketing boutique helping female entrepreneurs & brands grow using digital marketing! For 20% OFF services, quote “MADEFORUNREAD” ✨